![]() The final step is to take this information and write it in a way that is likely to resonate with those that read it. If your mission statement is: “Bring authentic deep-dish pizza to the local area,” your vision statement should be something like: “Be a recognized brand in the local area and the number one place people choose to fill their pizza cravings.” Your mission and vision statements should be linked. For example, how will your restaurant look in three or five years once you have achieved your goals? Use the content of your mission to consider what success looks like to you. These questions will help you clarify why you are in the restaurant business and ultimately, help you write your mission and vision statement.Ĭreating a vision statement for your restaurant is a similar process to creating a mission statement. To help, The Balance SMB recommends answering these three questions: If your reasons aren’t clear, you’ll have to focus on gathering your thoughts first. They should also know what success means to them.Ĭreating a mission and a vision statement is simply a case of communicating this information clearly and concisely to your restaurant customers. How Do You Write a Mission and Vision for a Restaurant?Īll restaurateurs have a reason why they opened their restaurant and choose to serve a specific type of cuisine. They will strike the balance between being optimistic and matching the reality of your restaurant. To write a restaurant mission and vision statement, be specific and unique to your restaurant. It could be something small like consistently providing exceptional fine dining experiences to guests or something more ambitious like global restaurant expansion. When creating your vision, think about what the ultimate goal of your restaurant is. It defines where you want your restaurant to be in the future. Your restaurant vision is similar to your mission statement. Broader issues: We believe it’s our responsibility to protect and preserve our oceans and marine life for generations to come-Red Lobster.Guest satisfaction: Create memorable experiences for everyone-Nando’s.Dining experience: Create the best donuts in the world-Krispy Kreme.Here are three mission statement examples: ![]() ![]() If you choose to make your mission statement about a broader problem, it works best when it is something that appeals to your target customer. This will typically relate to the dining experience, how you will ensure absolute guest satisfaction or broader issues like the environment, for example. It also explains why your restaurant exists, and what makes it different. What Is a Good Restaurant Mission Statement?Ī good restaurant mission statement clearly defines your restaurant’s goals. Let’s get started on your restaurant’s mission statement and outline your vision and goals. 8 21 Restaurant Mission Statement Examples.7 General Tips on Crafting a Statement for Your Restaurant.6 Why You Need a Mission and a Vision Statement.5 What Are the Core Vision and Values of a Restaurant?.4 What Are Some Mission Statement Examples?.3 How Do You Write a Mission and Vision for a Restaurant?.1 What Is a Good Restaurant Mission Statement?.
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